The OISESA logo was designed to reflect the values that are important in the work we do: integrity, accountability, collaboration, diversity, critical reflection, and continual improvement.

The visual story of the branding takes us on a journey of an abstract “flowering” process, beginning with the idea of a small seed, transforming into leaves, and ultimately into a complex flower. This process reflects OISESA’s own growth and development as we strive to build an effective, globally-aligned quality assurance model in partnership with schools in Southern Africa.

We worked closely with the well-known marketing agency M&C Saatchi Abel to develop the brand.